In 1999, Dawn Hancock founded Firebelly Design, a studio that does "work for people we think are making a difference in the world". With the mantra "Good Design for Good Reason.™" the studio is a pioneer in socially responsible design, and continues to live the principles of sustainable innovation and social responsibility.In 2004, Firebelly Design started the annual Grant for Good program, which "awards a year's worth of full-scale marketing, design and business planning services to one deserving nonprofit organization." Shortly after setting up that program, she decided to launch her own organization, which evolved into an entire socially minded enterprise.The Firebelly Foundation, established in 2006, includes several programs, each a reflection of Dawn's passion and ethic. Under the Foundation's umbrella, she established the Humboldt Park non-profit Reason to Give and runs the 10-day intensive Camp Firebelly for hungry young designers. Most recently, she started Firebelly University, an entrepreneurial incubator that emphasizes taking risks and doing good.Dawn holds a BFA in Visual Communication from Northern Illinois University and was named one of The 11 Most Generous Designers by Fast Company.