Clement Mok is an award winning designer, digital pioneer, software publisher, app developer, author and design patent holder. He began his career in the design department at CBS, then moved to Apple, where he joined the Macintosh team. During his five-year stint as a creative director at Apple, he made computers friendlier and more accessible. When he left Apple he started Studio Archetype, which he eventually sold to Sapient Corp. in 1998. He has founded multiple other successful design-related businesses, including CMCD and NetObjects. He is the reason phrases such as experience design, information design, information architecture, interaction design, strategic design, brand identity, interface design and customer experience are part of our lexicon.