Jonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008. www.dba.org.ukIn this audio interview with Debbie Millman, Jonathan Ford discusses going on eighteen job interviews before being hired by Michael Peters, his belief that a good idea cannot come from a computer, his interest in fear and the importance of doing work that is truthful. (03.11.11)